Of all the materials we use on a daily basis, denim is probably the most famous. (mostly used repeatedly) Jeans are a casual staple, with the average woman owning about seven pairs and the average man owning six pairs. Given this high level of demand and presence (is that a negative reason? Is it because of the high volume? Or does it have something to do with production?), it also makes sense that durable materials are environmentally friendly. It also makes sense that it is one of the materials that has the most negative impact on . A staggering 2.16 million tons of waste is generated annually. This has gone unnoticed as many fashion brands such as RE/Done, ELV, and Reformation are championing the recycled denim movement in the apparel space. It was only a matter of time before the home and lifestyle sector got into this. And the time has come. In recent years, upcycled denim embellishments have become increasingly popular, innovative and chic.
A decade ago, denim furniture was classified as a kitschy DIY project and looked at with disdain. But at home, his brand and artisans alike are breaking the mold and incorporating interesting and exclusive finishes and details. “Like quilting, our washable denim collections are made with common sense traditional techniques,” says Rug, a co-founder of his label, Revival, which debuted his upcycled denim collection in 2022. Founder and CEO Ben Hyman explains. Is it no longer usable for its original purpose? Let's turn it into something new. Textiles made from other textiles are beautiful precisely because of their history. They work like a collage, many things coming together to form a whole that is greater than the sum of its parts. ”
The label's products infuse traditional plain-weave techniques with a contemporary geometric aesthetic, with the original press release describing its designs as “a fusion of Georgia O'Keeffe's Abiquiu Casita with a touch of Art Deco.” calling. However, the beauty of this piece lies in the fact that the essence of denim is still captured within the rich blue woven tapestry, bringing a touch of upscale Americana to your home space.
green row
Taking a simpler approach to upcycled jeans is GreenRow, which now offers an all-white denim sofa cover. GreenRow head Jamie Seabury says the sustainable label has worked closely with Circular Design Lab's New His Denim project since its inception as a way to “incorporate upcycled materials into furniture”. I'll tell you. We worked closely together to develop Universal Muslin and Cotton Denim to reduce waste. ” The clean look of the cover acts as a blank canvas for decorating ideas and easily accommodates a variety of home aesthetics.
And the innovation doesn't stop at rugs and sofa covers. Back in 2019, New Zealand-born designer Sophie Rowley transformed discarded denim into marble-like fixtures such as side tables and wall panels, which she dubbed her “Bahia Denim” project. It is also attracting attention in the automobile industry. More recently, Swedish car giant Volvo Cars has also jumped on the denim bandwagon, incorporating the material into its new EX30 electric SUV. “Denim has a real emotional connection across generations, so we thought it would be a perfect fit for our newest vehicle,” said Rekha Meena, senior design manager for color materials and finishes. Masu. “(…) This material is full of character and exemplifies a new and innovative expression for car buyers.”
It is truly unique. If you're looking to make your living space a little more sustainable and stylish, shop the decorative items below.
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