Onback
Ombak, a women-owned brand, specializes in home décor and furniture made from natural materials such as banana fiber, seagrass, water hyacinth, rope, and socks. Products range from larger items like sofas, lounge chairs, side tables, entertainment centers, and cabinets to smaller decorative pieces like lamps, wall décor, mirrors, and ottomans. All products are handcrafted by skilled local artisans in India and Indonesia, uplifting their communities while enhancing the authenticity of every product.
The brainchild of Shruti Prakash, Ombak has expanded its services across industries, including white labeling, customization, small minimum order quantities, and worldwide shipping. “The name Ombak comes from ombak, the Indonesian word for wave. It's more than just a brand; it's a tribute to the natural world and helping to create experiences that last a lifetime,” says Shruti, whose furniture and home accessories seamlessly blend Asian traditions with contemporary design. “We pride ourselves on not only creating high-quality, beautiful and sustainable products, but also working closely with local communities in India and Indonesia,” says Shruti.
The use of natural fibres is at the backbone of these products. “Our core belief is that nature brings your home to life. As home is the most important part of life, establishing eco-friendly habits at home starts with the products you own. We aim for timeless designs that can enhance any environment. Nearly all of our home décor, including baskets, wall décor and lamps, are made from 100% natural materials,” she elaborates.
The brand works with artisans in several cities, including Kerala and Cirebon and Yogyakarta in Indonesia. “We established our company and team in these two regions to ensure close relationships with our partners,” she says.
The brand's future plans include thoroughly vetting its selected materials to further refine the fibres. “We also aim to host workshops to provide a more hands-on experience. We believe this initiative will build a community of conscious consumers who appreciate sustainable products,” she added.
Contact: +91-9345060983. Instagram: IG – ombak_life.
—manuvipin@newindianexpress.com