The majority of Brits use smart home devices on a daily basis, relying on smart technology at least once an hour to manage their home, according to new data from a national survey. Some people. As Black Friday and Cyber Monday approach, insights reveal top priorities and suggest that savvy shoppers are turning to trusted media sources to guide their choices.
A third (37%) of UK households report owning at least one smart home device designed to support and manage everyday tasks such as lighting, security, heating and kitchen appliances. did.
And according to a YouGov survey of 2,000 adults by digital reading app Readly, one in 10 (10%) say they have four to five smart home technology devices in their home. doing.
Six in 10 (65%) smart home device owners use their technology every day, while almost 1 in 10 (9%) use their devices hourly. It marks the transition to a connected home lifestyle.
Smart TVs are the most common device in the home, with 62% of Brits watching a smart TV at least once a week. Smart hubs such as Google Nest and Alexa His assistants are his second most popular, with 50% of people using them weekly.
Smart devices for listening to music, such as speakers, are used by 42 per cent of people, most popular among 30-39 year olds (49 per cent), but only 32 per cent of over 60s use them. yeah.
Home security is also managed by smart technology, with security systems such as video doorbells being used by 33% of people.
Health tech continues to be popular, with 32% of respondents using a fitness tracker or smart watch weekly.
When it comes to which smart home devices people will invest in this year, the top priorities among Brits are reported to be:
Security Heating Entertainment Lighting Health Monitoring
Chris Couchman, head of content at Readly, said: “Our subscribers want to read about topics that influence, inspire, and enhance their everyday lifestyles, and smart home devices are showing up at the top of their searches this year. The latest video doorbells From in-depth features on the latest fitness trackers and airfryer reviews to expert tips for cost-effective lifestyle improvements, these are popular topics consumers read when they're looking to make informed choices. .”
More than half (54%) of respondents said they look up smart technology information for their home online, while one in four (40%) trust government sites and one in three (35%) trust government sites. %) said they are seeking guidance from the nonprofit sector. .
28% ask friends and family for information about the latest smart home products, and one in 10 (9%) read the latest reviews and recommendations in tech magazines.
As Black Friday sparks interest in smart home technology, consumers are turning to platforms like Readly for comprehensive technology reviews and guides. Technology consistently ranks as one of the top five most popular categories on Readly, with many smart home devices appearing in top searches.
“Technology magazines have long been the go-to source for in-depth analysis, user tips, and the latest updates to help tech enthusiasts stay ahead of the curve. As Black Friday sales drive interest in smart home technology , people are doing their research to ensure they are getting the best deal for their technology spend,” adds Chris.
Readly's platform has more than 7,000 titles, including many technology magazines and in-depth articles that keep you informed about the latest technology and smart home developments.
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For more information, please contact Kate Tegelaars. T: 07879 818 711 e: kate.tegelaars@readly.com
Survey by YouGov for Readly, UK respondent sample 2018, Fieldwork dates: 28 August – 1 September 2023
About Readly
Readly is Europe's category leader for digital magazines. The company offers a digital subscription service that gives customers unlimited access to 7,500 national and international magazines, all in one app, for a fixed monthly fee. Readly has subscribers in 50 countries and its content is available in 17 languages. Readly works with approximately 1,200 publishers around the world to digitize the newspaper and magazine industry. Revenues in 2022 amounted to SEK 592 million. Readly stock is listed on the Nasdaq First North Growth Market. For more information, please visit https//corporate.readly.com.