New white paper addresses emerging trends and unique needs of this market segment
DALLAS , May 8, 2024 /PRNewswire/ — Research found in Parks Associates' new white paper, “The Middle Market: Lowering the Barriers to Smart Homes,” shows mainstream U.S. consumers are adopting devices such as video doorbells. As we did so, it became clear that the changes taking place in the smart home became clear. Smart cameras, smart locks, etc. This mid-market segment is part of the “early majority” in the U.S. mass market, accounting for 37% of all smart home households.
Purchasing smart devices: first-time and recurring purchases
This white paper, produced in partnership with SkyBell, profiles this new smart home user and assesses their unique needs, including how their expectations differ from early adopters of smart home products. Masu. “Middle Market: Lowering the Barriers to Smart Homes” provides strategies to grow the market by addressing barriers in perceived value and affordability, product complexity, and privacy and data security concerns .
“The connected home industry is entering a new phase where marketing and design efforts can be directed toward mainstream users,” said Jennifer Kent, vice president of research at Parks Associates. “This middle market currently represents the largest segment of the market and has a variety of needs, including low tolerance for product ‘bugs’ and a complex value proposition. We prioritize practical benefits.”
“SkyBell is reshaping how mid-market consumers perceive and use smart home technology. By focusing on integrating safety, security and reliability, and by offering professional installation options, , our products are not only top-of-the-line in terms of safety, but this unique combination of high quality, yet accessible and user-friendly, is a catalyst for growth for SkyBell, and for our partners to “We will be able to easily deploy these innovative solutions to a wider audience without the complexity typically associated with technology deployments,” said SkyBell Technologies Founder and Chief Operating Officer.
“The industry can build familiarity and trust by focusing its marketing materials on the ability of these products to improve the home environment and increase safety and comfort,” Kent said. “This strategic shift is critical to leveraging greater market potential and ensuring continued growth in the adoption of smart home technology.”
To schedule an interview with an analyst or request specific data, please contact Mindi Sue Sternblitz-Rubenstein (email protected) or 972-490-1113.
About Parks Associates
Parks Associates, a woman-founded and certified company, is an internationally recognized market research and consulting firm specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through proprietary methodologies developed over decades, including quarterly surveys of 10,000 Internet households.
The company's expertise includes home security and smart homes, streaming video, broadband and pay TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, and energy. and many other industries. We provide management and technology solutions for the multifamily housing unit (MDU), small and medium-sized business (SMB), and commercial building markets.
Each year, Parks Associates brings together thousands of leaders for our webinars and annual events. The company hosts annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces and Future of Video. https://www.parksassociates.com
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Media contact:
Mindy Sue Sternblitz-Rubenstein
parks associates
972.490.1113
(email protected)
SOURCE Parks Associates
