New Mexico real estate developers are speaking out after backlash over their listings.
ALBUQUERQUE, N.M. – A New Mexico real estate developer is speaking out after backlash to his property listings.
Members of the community took to social media to criticize Abrazo Homes' decision to name the home after a famous woman in history.
Floor plans of houses and apartments are usually named, but the one posted by Abrazo Homes has caused a huge backlash online. Some people on social media said it wasn't just the name that mattered, but also the description that came with it.
For example, in “The Anne,” Abrazo Holmes compares the seasonal changing landscape of trees in Anne Frank's famous diary to the view their home provided.
“We designed Anne's plan to maximize views, which we thought was appropriate for Anne as well.”
Or “The Harriet,” the real estate developer said, saying the home was named for abolitionist and activist Harriet Tubman, a “symbol of American courage and freedom.”
Some people started replying to and sharing this explanation online, asking someone to stop. Some advised people to reach out and call.
On Tuesday, the real estate developer updated the descriptions of all floor plans named after famous women, removing lines that referenced them.
Abrazo Homes said in a statement that it has named its floor plans in honor of famous women since it opened 14 years ago.
They say they recognize that the language used in the plan's explanation “is insufficient and we understand that it may be perceived as insensitive and lacking in awareness.”
They went on to say, “It is unfortunate that their good faith efforts to pay tribute were undermined by this oversight.”
Other floor plans are named after famous locations or different types of beer.
Below is the full statement from Abrazo Holmes to KOB 4.
“When we opened, we decided to name our floor plans after iconic and influential women to honor them and acknowledge their place in history. Throughout our business, we have used these names for our floor plans. We recognize that the language used in the plan descriptions is poor and that it is insensitive and lacks awareness. We understand that this oversight may undermine our sincere efforts to honor some of history's greatest women. We are updating our marketing materials to better communicate our intent to honor these women, while maintaining our core values of listening and continuously improving.”
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