Christina Zagame June 19, 2023
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Interior design improvements have been on the rise in recent years, with more than half of homeowners saying they decorated in 2022 and 2021. After spending most of 2020 cooped up indoors, it's no surprise that many people have shifted their focus to making their home a place where they can be themselves. Really enjoy it.
Although everyone has their own style preferences, some design trends seem to be more popular by region. We used data from Google Trends to find out which interior design trends are most popular by city, state, and nation. If you would like to know about our findings, please read below. For more information on how we collected and analyzed the data, please see the 'Methodology' section below.
our findings
Industrial is the most popular interior design style nationwide, and we're seeing the style explode in popularity. In 2018, he was the top interior design trend in just five states, but now he is the most searched interior design style in 11 states. Other important highlights include:
Maximalist is the second most popular interior design style. Northeasterners are most interested in cottagecore, maximalist, and shabby chic styles. Midwesterners are much more interested in industrial design than other styles. In the south, the country of France is the most popular. Many city dwellers seem to prefer cottagecore.
Most searched trends by state
When we compared the most commonly searched design terms in each state, industrial style was the top trend. The term was chosen as the most searched term in 11 states, primarily in the Midwest, including Texas and Georgia.
As you can see in the image above, interior design trends vary greatly by region.
In the Northeast, search interest in cottagecore, maximalist, and shabby chic interior design trends is evenly matched. Southerners are most interested in French Country, followed by Maximalist and Shabby Chic. And in the West, cottagecore reigns supreme, followed closely by rustic, and in third place in a tie between maximalist and mid-century modern.
The following image shows the top five most searched design styles nationwide. For each, you'll also see the states where that design style is most searched for.
Don't see the states above? Some states leaned toward less popular design styles, such as eclectic, rustic, and bohemian. The list below shows which design styles are most searched for in each state.
Top search trends by city
Americans who live in urban areas seem to be trying to create a country-like atmosphere inside their homes. Cottagecore wins by far as the most searched interior design trend across the largest 50 metropolitan areas. Here are some notable cities where cottagecore is the most popular interior design trend:
Dallas-Fort Worth Seattle-Tacoma Baltimore Orlando-Daytona Beach California Sacramento-Stockton-Modesto Pittsburgh Las Vegas
Following cottagecore, maximalism is commonly searched for in many major cities, including Boston, Chicago, Los Angeles, New York City, Philadelphia, Phoenix, San Francisco, and Washington DC.
Despite wanting to escape the typical urban aesthetic, people living in cities and their suburbs aren't really into modern farmhouses or rustic designs. These were the least searched terms across the 50 largest metropolitan areas in the United States.
Decorating and remodeling tips
Whether you're redecorating your living room, redecorating your bedroom, or renovating your bathroom, choosing the right fixtures and decor can be difficult. Here are some decorating and remodeling tips to suit your interior design tastes.
Decide on your style and create a mood board on a site like Pinterest that reflects your desired look. Use it as inspiration when purchasing furniture, light fixtures, window treatments and more. Consider the size of your space and choose furniture and fixtures proportionately. For larger spaces, design several areas with different activities in mind, such as eating, working, and relaxing. For small spaces, pair low furniture with tall plants and lamps to increase visual contrast and create a sense of distance. Think about the vibe you want for the room and choose colors that reflect that. For example, muted blues are best for bedrooms and bathrooms, while darker shades are better suited for rooms filled with activity, such as kitchens. Lighting can affect the way the color looks on your walls, so be sure to sample your paint color before painting. Don't limit yourself to one retailer; use a mix of high-, low-, and mid-price products. Don't forget the final touches. Small details are important and accessories are a great way to express your personal style.
The conclusion is
Design styles come and go in cycles, but industrial and mid-century modern design seem to be the more broadly adapted trends that stand the test of time. However, post-pandemic, many city dwellers seem to be moving towards a more welcoming design style. In large cities across the United States, residents are increasingly interested in cottagecore and maximalist designs, with many accessories, covered walls, textures, and patterns prioritizing a “more is more” philosophy. I am.
methodology
We used Google Trends data from June 2022 to May 2024 to find the top interior design trends across states and metropolitan areas.
Google Trends is a tool that allows users to compare search terms to see how popular they are at a given time and how they compare to other terms. Google displays data for each term on a scale of 0 to 100. We analyzed 14 design style terms to see which are most searched for in each region.
These numbers were normalized by comparison with the anchor word “interior design.” This word served as a control variable, preventing locations and terms with the highest search volume from ranking higher. The final score we rank represents how popular a design style (industrial, maximalist, etc.) is compared to a control term (interior design). For each state, we found the highest scoring styles.
Have questions about our research? Please contact the Review's communications manager at meg_ballard@condenast.com.
Fair use policy
We encourage journalists and reporters to share their research on interior design trends. If you choose to do so, please give appropriate credit to our research by linking back to the original story.