virus trends
Published November 7, 2023 at 3:26 PM ET
Gen Z won't be dreaming of a beige Christmas this year.
Spearheaded by millennial influencers who have designed their interiors and wardrobes to match the aesthetic of their Instagram feeds, lifeless minimalism is a desperate search for the spark of joy that comes from “more is more.” It's falling by the wayside now because of Gen Z. approach.
In it, a TikTok user named Avery says that rather than stage her home like a “crate and barrel showroom,” she instead uses obnoxious multicolored lights, eclectic and mismatched decor, and very I decided I was looking towards “nostalgic” Christmas things like sparkling tinsel. You can almost think of it as sticky.
“I've decided not to go for a minimalist beige Christmas this year,” the Washington state native declared in a TikTok video that has garnered 1.2 million views.
As one commenter pointed out, it could be something “simple” and “beautiful” or even a low-key celebratory post-festive anthem, but millennial minimalism isn't to her liking. Not “enough.”
The minimalist beige aesthetic most often promoted by millennials doesn't make the holiday season any less cheerful. @aver.deedle/tiktok Instead, Avery guaranteed a more vibrant and nostalgic Christmas. There was a tree full of dazzling multicolored light bulbs, a pile of presents with mismatched wrapping paper, and, of course, tinsel strewn about. @aver.deedle/tiktok
One of the most prominent proponents of sandy beige minimalism is none other than Kim Kardashian. Kim Kardashian was criticized for lackluster holiday decorations last year, sporting a simple sparkling tree motif throughout his home.
“This year's theme is a nostalgic, early 2000s Christmas,” Avery continues, adding ornaments of various colors and sizes, haphazard tinsel, and the dazzling reddish-orange light of Technicolor bulbs. He posted a photo of a tottering tree soaking in water.
Similar to the kitschy Tannenbaum of cult favorites National Lampoon's Vacation and How the Grinch Stole Christmas, its flamboyance is pleasantly familiar.
“I think it's the coziness you get from decorating in a way that makes it look like someone lives there. The only thing that draws me to the colorful lights and random wrapping paper is Crate and Barrel's It's not a showroom,” the TikToker explains, adding that the knit stockings on the mantel will incorporate a “vintage” flare.
Lifestyle and mommy bloggers popularized an aesthetically pleasing minimalist aesthetic that washed everything in sad shades of beige, gray, and ivory.Getty Images
The actress, who favors overly saturated decorations to welcome the season, shocked even herself, she claimed.
“If you had told me a few years ago that I was going to put rainbow lights in my house, I would have laughed at you,” she said. “But I'm obsessed with these. They're so Christmassy, so fun, and they get me into the holiday spirit.”
“It's not necessarily the prettiest look in the world,” Avery said, but in another video she promoted an impressive display of multicolored lights dotted with bushes and rooftops.
“Christmas in the 2000s feels like home,” agreed one viewer in the comments.
“My Christmas aesthetic is as tacky as it can be and I love it,” another praised.
But some Zoomers want to bring some sparkle back to Christmas with color and kitschy decorations. Getty Images/iStockphoto
“My decorations don't look alike at all, but they all have a meaning: things I like, things I've been given, life milestones. It's something very special and personal,” one TikToker explained .
“I love a lovey-dovey maximalist Christmas,” another cheered.
The overwhelming preference for vibrancy and color coincides with the younger generation's fascination with bright hues and patterns.
One interior design expert noted that zoomers are drawn to Assouline's coffee table books' colorful covers, pastel wavy mirrors, and cow prints.
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