(Bloomberg) — Muji is bringing its minimalist aesthetic to the home.
The Japanese retailer, known for its simple, monochrome stationery, apparel and homewares, expects there will be just as much demand for no-frills homes and hotels, and is expanding its range of Muji-style accommodations at home and abroad. We are planning to increase the number.
“The concept is to build a huge accommodation service,” Hidetomo Nagata, executive officer and head of social goods and space design at Ryohin Keikaku, the brand's parent company, said in an interview. “Muji products are still strong, but we want to expand into this new lifestyle category.”
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