In an interview with TechGraph, Niket Agarwal, CEO, Plus Point, spoke about the growing demand for smart home security solutions in India and Plus Point's aggressive stance in expanding its product range to cater to evolving consumer needs, such as digital door locks that are controlled remotely via the Smartlife app.
Read the full interview: TechGraph: Can you give us an overview of Plus Point’s journey in the smart home security solutions space?
Niket Agarwal: Plus Point's journey with smart home security solutions has been amazing. Plus Point's aim is to provide cutting edge security solutions that seamlessly integrate with their customers' lifestyle. The company is focused on ease of use and accessibility for every Indian.
– Advertisement –
The “Smart Security Solutions” category reflects Plus Point's commitment to innovation and convenience. Plus Point started this journey with semi-automatic door locks. This year, Plus Point plans to develop fully automatic digital locks and furniture digital locks. In the future, Plus Point also plans to develop glass door digital locks and digital locks, mainly for the hotel industry.
TechGraph: With the increasing adoption of smart home technology in India, how has the demand for smart security solutions changed and how has Plus Point responded to these changing needs?
Niket Agarwal: The adoption of smart home technology is indeed on the rise in India, which is having a major impact on the demand for smart security solutions. As more people seek convenience, efficiency, and security at home, there is an increasing need for smart locks, video doorbells, and other connected security devices.
Being a forward-thinking company, Plus Point has adapted to changing needs by incorporating a range of smart security solutions into its product range, including digital door locks that can be controlled remotely via the Smartlife app.
Additionally, Plus Point is committed to educating consumers about the benefits of smart security solutions through its marketing efforts and customer support, thus increasing awareness and adoption among consumers who are new to the technology.
– Advertisement –
Overall, Plus Point’s proactive approach to product development and customer engagement has enabled it to effectively address the evolving needs of the Indian smart security solutions market.
TechGraph: What specific features and technologies does Plus Point offer in its smart home security solutions that cater to consumers’ unique requirements?
Niket Agarwal: Currently, products in this category have in-built Wi-Fi connectivity, are compliant with CE, FCC and ROHS standards and there is a focus on quality.
– Advertisement –
TechGraph: As the market for smart home security solutions becomes increasingly competitive, how does Plus Point plan to stay ahead in terms of consumer preferences, innovation and product development?
Niket Agarwal: At Plus Point, we are following this strategy.
1. Consumer insights and product innovation: By collecting and analysing consumer feedback and market trends, Plus Point can gain a deeper understanding of consumer preferences and adjust its products and marketing strategies accordingly.
2. Partnerships and collaborations: Collaboration without dealers or distribution networks
3. Focus on quality: Plus Point is able to differentiate itself by ensuring high quality of its products.
4. Marketing and Branding: Plus Point has invested in marketing campaigns that highlight the benefits and convenience of its smart security solutions, positioning itself as a legacy brand in the industry.
5. Customer service and support: Providing excellent customer service and after-sales support will help build customer loyalty and differentiate Plus Point from its competitors.
TechGraph: Plus Point has been expanding its product lineup beyond traditional security systems. Can you tell us about some of the new and upcoming products and services that the company is excited about, especially in the Indian market?
Niket Agarwal: Plus Point has entered the smart home security solutions space with semi-automatic door locks. However, this year we plan to introduce fully automatic digital locks and furniture digital locks. Moreover, in future, we plan to develop glass door digital locks and digital locks specifically for the hotel industry.
This year, we are introducing PVD-finished hardware products to our lineup, adding another attractive feature.
TechGraph: Finally, can you talk about Plus Point's growth trajectory and expansion plans?
Niket Agarwal: Our sales have grown by 15% over the last fiscal year and we expect it to grow by around 50% in the next fiscal. One of the major reasons for this increase is the introduction of Stainless Steel Excellence and Digital Lock collections in our product portfolio. Plus Point keeps a close eye on the changing consumer demands. Traditionally, Plus Point has focused on brass-based products, but in response to changing market requirements and the demand for affordable and long-lasting products, we have decided to introduce Stainless Steel, Zinc and Aluminium products. Plus Point has entered a new category of 'Smart Security Solutions' which includes digital locks.
Plus Point is committed to revolutionizing the door locks and hardware industry in line with its Digital India campaign. Plus Point has kicked off this initiative with semi-automatic digital door locks in the beginning of 2024. This year, Plus Point plans to develop fully automatic digital locks and furniture digital locks. In future, Plus Point will also develop glass door digital locks and digital locks primarily for the hotel industry. Plus Point is also planning to introduce PVD finished hardware products which will add another exciting feature to their lineup to be implemented this year.
– Advertisement –