Earlier this year, the “Unexpected Red” theory was brought to life by TikTok creator Taylor Simon, and to say its influence has been far-reaching would be an understatement. Taking the world of interior design by storm, the unexpected red theory cemented its place as the main interior trend of 2024.
You may not have heard of color-centric ideas yet, but the unexpected red theory is essentially the belief that adding a little red to any interior space will always improve its appearance. . Sound easy? We thought so too, which is why we're digging deeper into this color trend.
We sat down with color experts and interior designers to hear what they think about the surprising red theory and what you need to consider to make it effective.
How simple is the surprising red theory?
(Image credit: Farrow & Ball)
There is no doubt that the unexpected red theory is a very easy way to incorporate color into your home. Experimental interior design trends are leading the way again this year, from dopamine decor to maximalist decorating ideas, both of which focus on incorporating bold colors into the decorating scheme. One reason designers approve is that the Unexpected Red Theory aligns with these trends and encourages homeowners to be brave with color.
“Color is a very important part of my work and something I am very passionate about,” says interior designer Natalia Miyar. “It makes me sad to see that people are often afraid to incorporate it into their homes,” she added of the unexpected rise of red decor. “I'm always excited to see something that gives someone the confidence to experiment with color, even if it's in a small way.”
But even if trendy color theory introduces more colors into your decorating scheme, does that mean adding a touch of red will always guarantee a stylish look?
1. This theory also applies to other colors
(Image credit: Julie Soefer)
For Farrow & Ball brand ambassador Patrick O'Donnell, the idea of an unexpected red theory may not actually be all that special about decorating in red. In fact, paint experts suggest this idea applies to other bold colors as well, as long as they're equally vibrant.
“I'm always worried about focusing too much on the zeitgeist, and I think you can apply this theory to introducing bold colors into your home,” says Patrick. “Splashes of cobalt blue in a muted color scheme and bold hits of hot pink paired with elegant earthy browns can have the same impact.”
But Patrick, who experienced an unexpected example of red theory at home, agrees that a bright pop of red can make an incredible impact in a space. “I love the look (striped lampshades and upholstered chairs) throughout the small study and they create a nice tension within the more subdued palette of dark greens.”
2. It depends on the color scheme of the rest of the room
(Image credit: British Standard Cupboards)
“The unexpected theory of red is a great way to liven up a space and create a chic interior design vibe,” says Tash Bradley, color expert at Lick. However, adding red may not be as successful unless you consider the rest of the room's color scheme first.
Tash recommends a color rule of up to three colors for each room to ensure balance (in this case, choose red as your accent color idea). Otherwise, adding red to a scheme that includes many other competing colors can dull its effectiveness. Incorporating red into a slightly more muted color palette will definitely make your look even more impressive.
“When working with clients, I always emphasize that each room should have three colors: a primary color, a secondary color, and an accent,” continues Tash. “Choosing an accent color like a primary red can go with any color scheme, including decorating with neutrals, blues, teals, and greens.”
3. The shade of red is important
(Image credit: Little Green)
Choosing the right shade of red is a personal choice. Color is subjective, with some people preferring a bright tomato red, while others prefer the more subdued effect of a deep wine red. So, while there are no hard and fast rules regarding the shade of red you should use in your decor, if it doesn't match your taste or your existing decor, it may not have a lasting impact.
“I always encourage people to choose colors that they love, connect with, and have a positive association with. Different shades of red are perceived differently by different people,” explains Tash. “The great thing about red is that it's such a powerful color that even if you use it in the tiniest of ways, it can make a big difference in a space. So when you apply the theory of unexpected red, red There is no need to avoid red if you are attracted to it.”
To help you narrow down the huge range of best red paint choices, Tash shares her top choices if you're looking to dabble in an unexpected red trend. “For example, a brighter red, Lick's Red 02, is great as an accent color.” A little goes a long way, and it's great for woodwork, upcycling furniture, or lamp bases and tiles. ”
“If you want to go down a more earthy red route, choose a red with brown, black, or white pigments, such as rich Terracotta Red 03, which is great if you want to decorate an entire room.” These Soft, earthy tones are less physically harsh and intense than bright reds, so you can be bolder when using red around your home. ”
Natalia agrees that the right shade of red is the key to this trend's success. “Color can be very exciting, so choose a shade of red that suits the atmosphere you're trying to create.” Pillarbox red adds a dramatic, vibrant punch of color, while muted rust tones add warmth. Adds richness and richness. ”
However, decorating with an unexpected amount of red is more than just a paint idea. You can also lead this trend by decorating with small red decorative items. “I always recommend starting with something you like, whether it's a particular shade of red, a piece of art or a fabric with red details,” continues Natalia. “If it's something you're drawn to, it won't feel as scary. I don't like spaces that feel unnatural. It feels more organic and inviting than an object.”
The unexpected red trend may require a little more thought than you originally expected, but there's no doubt that experts are the first to extol the benefits of adding red to your home decor ideas . The same goes for other colors, as long as you pay attention to the shade of red and balance it with the rest of the color scheme in the room, it can certainly bring drama.
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