“What is your personal favorite minimalist product?”
Mohit Yadav, co-founder of an active ingredient-based skincare brand, pauses for a moment and then says, “I don't use it very often, but from time to time I apply a 5% niacinamide serum for general maintenance and sunscreen.'' “I'm working on it.”
Unsurprisingly, the 40-year-old takes a minimalist approach to skincare, which is in line with how his four-year-old brand has functioned.
For example, Mohit's go-to product, Minimalist Niacinamide 5%, primarily contains the active ingredient niacinamide. Active Ingredients Skin care ingredients are specific ingredients added to products to target specific concerns. Common skin care active ingredients include hyaluronic acid, niacinamide, ceramides, retinol, AHA, and BHA. Active Ingredients Active skin care ingredients are specific ingredients added to products to target specific concerns. Common skin care active ingredients include hyaluronic acid, niacinamide, ceramides, retinol, AHA, and BHA. It is used in skin care to erase acne scars and pigmentation. It is not only named after its chemical, but also clearly indicates the concentration of niacinamide in the formulation. (Usually 5-10% 5-10% Curology Unleashing the Potential of Niacinamide: What Percentage Is Effective for Skin Health? Read More 5-10% Curology Unlocking the Potential of Niacinamide: What Percentage Is it effective for skin health? Why Very Very Allure Niacinamide is currently one of the most demanded ingredients in skin care Read more Very Very Allure Niacinamide is currently one of the most demanded ingredients in skin care (one of the reasons)
This is the same hero ingredient as Pond's Light Moisturizer and Olay's Total Effects Face Moisturizer. The only difference between the three brands' approaches is that Minimalist specifies the names of the chemicals upfront.
Minimalist, founded by Yadav and his brother Rahul, relies on this 'transparency' to make a name for itself in India's Rs 15,800 billion (US$1.9 billion) skincare market Economic Times Gen Z is turning away from fairness products , a clear change in the skin care market Read more Market Economic Times There is a clear change in the skin care market as Gen Z moves away from fairness products. Of this, about 4.1 billion rupees (US$492.2 million) will go to Financial Express, Derma Beauty unit and L'Oréal will raise the amount. Read more on Financial Express In the Derma Beauty unit, L'Oréal increases the amount with a focus on dermatological products. Dermatological is for medical use. grade or high quality skin care products. It is available to all consumers as an over-the-counter product and is primarily sold according to the recommendations of dermatologists.