Have you heard of “dopamine decor” or “cottagecore decor”? They're all the rage among Gen Z when it comes to home decor trends. Gen Z is pushing aside the popular trends of previous generations to embrace their own unique style. From funky light fixtures to mixing 70s patterns, walk into a Gen Z-decorated room and you'll find a treasure trove of unique pieces.
According to experts, this generation loves to bring a sense of individuality to their spaces, and the interior design trends they're driving are proof enough of that.
As a cultural phenomenon, Gen Z, sometimes humorously referred to as “Zoomers,” is often characterized and exaggerated as a group of hyper-conscious influencers who wear pastel-colored clothes and frequently showcase their lives through TikTok (in the West) and Instagram reel dances.
With all these stereotypes and generalizations running rampant, it's important to realize that they are in fact real people – so what do they want when it comes to a home?
What does Gen Z want from home décor?
A good idea of what Gen Z wants is reflected in the types of trends they follow, but it mostly revolves around self-expression, colour, individuality and creativity, popularised on social media platforms like TikTok and Instagram as “dopamine decorating”, which means decorating your room in a way that makes you happy.
According to Rajinder Gupta, chairman of Trident Group, which runs home interiors brand MyTrident, Gen Z wants things that make their homes look good and feel good, and they are also very conscious about being environmentally friendly.
“Gen Z trends and growing demand have prompted us to launch a number of collections catering to the needs of this generation. We have experimented with colour palettes with an emphasis on pastel hues and eco-friendly materials,” Gupta added.The brand is targeting a revenue cross of Rs 10 billion by fiscal year 2025-26.
What makes Gen Z home decor different from other generations?
There's currently a lot of online content suggesting that Gen Z tends to favor compact living solutions, portable décor, and budget-friendly options. While these observations hold true, it's worth noting that similar preferences may also apply to Baby Boomers who are living in apartments for the first time.
Many of the generational differences that we perceive as fixed characteristics are actually shaped by factors such as who has higher education, who has a family, or who is retired.
According to fellow Gen Z content creators Gautami Kawale and Abyudaya Mohan, who run the YouTube and Instagram channels Slayy Point, Gen Z is all about upholding boundaries and embracing change.
Kawale, on the other hand, is into natural aesthetics and indie culture when it comes to decorating her home, creating an atmosphere of natural and cultural connectivity, while Mohan keeps his space minimalist while remaining stylish and functional.
Still, most observers agree that there are some discernible differences in the way Gen Z sees the world compared to other age groups, which are heavily influenced by the tumultuous events that defined their formative years.
Born just after the September 11 attacks, raised during the Great Recession, and then experienced COVID-19, Gen Z has experienced a series of transformative events, and the looming threat of climate change has made sustainability a hot topic for this generation.
“What sets us apart is our ability to come together globally and champion inclusivity and diversity. We are socially aware, passionate about causes and determined to make an impact. We are adaptable, constantly evolving and redefining success on our own terms. Moreover, this pertains to the décor of our homes as well,” Kawale and Mohan added.
One notable outcome from this turbulent backdrop is the emergence of a serious, socially engaged generation with a keen sense of morality guiding their purchasing decisions, as suggested by Gen Z themselves. Unlike the cynical aloofness often seen in Gen X and some Millennials, Gen Z is characterised by a heightened sense of idealism, leading them to create highly individualistic home interiors.
“Aesthetics can range from minimalist to the most over-the-top home ever. We also love having our own vibe in our homes and I think it's a form of self-expression. When it comes to home decor, it's a very personal thing, so Gen Z is very particular about it,” said Tarini Shah, a 21-year-old lifestyle and beauty content creator.
For Gen Z, the idea of self-expression and identity in home décor also ties in with technology for some.
According to Leisha Patidar, a 21-year-old lifestyle and beauty content creator, Gen Z is known for placing a premium on technology, sustainability, personalization, and valuing their own individuality, self-identity, and personality.
In essence, Gen Z's approach to home decor reflects their values: individuality, sustainability, and a deep sense of purpose.