Moms across the country will be smiling this Mother's Day because coveted shabby chic brand Emma Bridgewater has just announced a massive 70% off sale.
While the discount only applies to select items, the sale includes more than 450 items, including home goods, kitchenware, bedding, and most importantly, mugs.
However, you'll need to act fast to grab the bargains, as the sale ends this Monday (January 22).
The sale was initially spotted on deal forum HotUKDeals, where many users also claimed that using the code YESPLEASE at checkout would net you free delivery.
And that's not all, many others have also claimed that this sale is in addition to other on-site sales such as “Spend £50 and get a mug for £5”.
These double offers haven't been confirmed by Emma Bridgewater, but they're certainly worth a try…
Mum Mug, £5.95 (previously £14.95)
Get it now at a bargain price and give it to the woman in your life on her special day (Emma Bridgewater)
Polka dot cake stand, £35.95 (was £44.95)
The stuff dreams are made of (Emma Bridgewater)
Starry Sky 16-piece cutlery set, £72 (previously £90)
I'll save this for when I have guests over. (Emma Bridgewater)
Builders at Work single duvet set, £24 (previously £35)
This set will satisfy kids and parents alike. (Emma Bridgewater) Most Read {{#articles}}{{/articles}}
Labrador mug, £5.95 (previously £14.95)
Any dog lover will want this adorable mug (Emma Bridgewater)
How much is shipping?
Delivery costs £5 but is free on orders over £40.