“Home appliances must evolve and expand with the times. Moving beyond the tradition of easing the burden of household chores, we are now increasing the quality of life by increasing the autonomy of connected appliances. We need to focus on improving, and sensors and usage data are key to achieving this.”
– Moohyung Lee, VP of Digital Appliance (DA) Business and Head of Customer Experience Team, Samsung Electronics
In the fast-paced world of technology, ingenuity is the driving force that propels brands into the future. Samsung unveiled 'Core Tech' at his IFA 2023, highlighting the company's vision for consumer electronics and its commitment to pushing the boundaries of innovation. Learn how Core Tech is transforming consumer electronics and revolutionizing the way we interact with technology through his three-part series.
Home appliances have long been useful in reducing the burden of housework. With the advent of new, more advanced technologies, the industry has begun developing products that add new levels of convenience to life and work in accordance with user preferences.
Based on this, appliances that operate autonomously within a connected environment have emerged to meet new consumer expectations. Many industry leaders showcased these advances at this year's Consumer Electronics Show (CES), the world's largest consumer electronics and information technology trade show, held in Las Vegas.
Samsung Electronics envisions core technology principles to drive the evolution of home appliances into the future. In the final installment of this series, Samsung Newsroom meets Moohyung Lee, Vice President of Digital Appliance (DA) Business and Head of Consumer Experience at Samsung Electronics and his team, to discuss Samsung's home appliance philosophy and development. I learned more about it.
▲ Moohyung Lee, Vice President of Digital Appliance (DA) Business and Head of Consumer Experience Team
“Core Tech is the powerhouse behind Samsung's consumer electronics products. Through Core Tech, users get a glimpse of the future with unique cutting-edge innovations.”
Redefining daily life with core technology
Advances in technology have revolutionized home life, making users' lives more convenient and changing their lifestyle habits. The invention of the refrigerator improved the quality of food and greatly reduced illnesses caused by spoiled food. Meanwhile, the widespread use and introduction of washing machines has significantly reduced the time spent doing laundry, allowing people to pursue work opportunities outside the home.
▲ The core technology values underlying Samsung's home appliances are expressed in four themes: excellence, AI-powered, flexible usage, and durability and sustainability.
Samsung has been at the forefront of consumer electronics development for more than half a century, redefining the home experience and leading market innovation. The company's four core values of his technology, “Excellence,'' “AI-powered,'' “Flexible Use,'' and “Durable and Sustainable,'' guide the company's development direction.
“We have designed great technology that minimizes or eliminates the obstacles our users face,” said Lee. “Samsung home appliances are transforming the home experience by reducing discomfort and improving ease of use.”
Samsung's industry expertise has changed the paradigm of consumer electronics, making previously unimaginable possibilities a reality. His AI Ecobubble™ in the washing machine provides optimized and energy-efficient washing performance. Air conditioners with WindFree™ Cooling have set the standard for cooling homes without blowing cold air directly into them. Refrigerators and freezers with Twin Cooling Plus™ minimize temperature fluctuations by controlling their internal parts independently. Bespoke Jet™ AI Cordless Vacuum's Clean Station™ automatically empties the dust bin after cleaning.
▲ Samsung announced the new Bespoke Jet Bot Combo™ and Bespoke Jet™ AI at CES 2024. Samsung's Core Tech philosophy has been applied to revolutionize the way users clean their homes.
Providing new personalized experiences to accommodate diverse lifestyles
Creating high-performance, energy-efficient, space-saving and compact machines is a common challenge for consumer electronics brands. Samsung has developed an appliance that goes beyond these limitations, producing a machine that can be adjusted to suit the user's needs and environment.
Samsung aims to create product designs that enable personalization and reflect the flexible use value of its core technologies. The Dual Cook Flex™ Oven(1) allows you to cook two dishes at the same time at different temperatures. Other examples of flexibility include her Bespoke AI Laundry Combo™, which allows users to wash and dry clothes in one machine, and his Bespoke Refrigerator, which offers customizable exterior panels. .
▲ The interior of the Dual Cook Flex™ Oven is divided into two spaces, allowing you to cook at different temperatures at the same time. The door can also be opened partially or completely.
▲ At Bespoke Laundry, machines can be stacked or installed side by side. The Bespoke AI Laundry Hub™ combines the functionality of both a washer and dryer in a slim, single-unit design. Bespoke AI Laundry Combo™ enables washing and drying in one machine, providing users with an all-in-one laundry experience.
“We are continually researching and developing new features to suit different lifestyles,” said Lee. “Samsung's home appliances proudly embody the value of flexible use, providing a customized experience according to users' needs and preferences.”
Although home appliances are built to last, there are concerns that these products and features may become obsolete and no longer adapt properly to the user's lifestyle. To address this, Samsung has worked to develop appliances that not only stand the test of time, but can also accommodate users' rapidly changing lives.
▲ Mr. Lee explained how Core Tech is guiding the evolution of Samsung's consumer electronics products.
“When developing, we must consider both the current and future needs of our users,” he said. “To achieve this, we have focused on improving our hardware and software over time while ensuring our core technology value of durability – the longevity of our products.”
As a testament to durability, Samsung utilizes the latest technology and industry practices to extend the lifespan of its home appliances. The company offers warranties on critical mechanical components such as digital inverter motors and compressors to keep its products in top condition. Samsung, on the other hand, has created bespoke products with replaceable external panels so that the look of the product never becomes outdated.
Thanks to upgraded product-to-product connectivity, the company's integrated and expansive home ecosystem, SmartThings, allows users to run diagnostics on appliances, resolve issues, and update machines with the latest software. Become.
Additionally, the core technology value of “sustainable” reflects the company's commitment to helping users easily reduce their impact on the planet and perform household chores in an environmentally responsible manner. Developed in collaboration with outdoor clothing brand Patagonia, the Less Microfiber™ cycle and filter reduce the release of microplastics during the rinse cycle.
▲ Created in partnership with Patagonia, the Less Microfiber™ filter minimizes microplastic emissions during the washing process. Custom-made washing machines can support Less Microfiber™ cycles through updated software.
The importance of AI in home appliances
As demonstrated at CES 2024, the era of AI-powered home appliances has arrived. In line with this, the ultimate value of Samsung's Core Tech philosophy is AI-powered innovation, which improves user experience with minimal user involvement.
Samsung announced a number of AI-powered home appliances at CES 2024. Powered by AI Family Hub™, the custom 4-door Flex™ refrigerator features AI Vision Inside, a breakthrough feature that automatically records and tracks the food inside. Bespoke AI Laundry Combo™ determines the optimal wash and dry cycle depending on a variety of factors, including load weight, fabric material, and dirt level. The Bespoke Jet Bot Combo™ robot vacuum includes upgraded driving features to move around your home autonomously.
▲ (From left) Bespoke 4-door Flex™ refrigerator featuring AI Family Hub™, Bespoke AI Laundry Combo™, and Bespoke Jet Bot Combo™ on display at CES 2024.
“Samsung's home appliances aim to reduce user involvement. We leverage AI technology to make home appliances that operate more intelligently than ever before, as if reading the user's mind. We are developing this,” Lee said. “These advancements allow Samsung appliances to automatically set air conditioning modes, oven temperatures, cooking times, and more, eliminating the need for users to manually manipulate or adjust settings.”
▲ Mr. Lee detailed Samsung's exciting development direction for AI home appliances.
Sensors and data are essential to Samsung's AI-based home appliances. By continuously accumulating analytics through sensors and leveraging AI to learn user behavior, Samsung appliances can perform as users want without requiring manual intervention.
These sensors enable home appliances to perform specific functions for the user, such as monitoring when food is removed from the refrigerator, detecting dirt levels and weight when doing laundry, and recognizing objects when cleaning. Become. Samsung continues to expand the use of sensors in consumer electronics through advanced technologies such as LiDAR and 3D sensors.
“Although these sensors are invisible, they play a critical role in collecting signals and data to power the AI algorithms in home appliances,” Lee said. “A refrigerator collects about 300 signals and a washing machine collects about 200 of those signals. We plan to increase this number to enhance the AI technology within the appliance.”
With sensors, data, and enhanced connectivity, AI-powered appliances are poised to play an expanded role in the home. Driven by the pursuit of ultimate convenience for users, Samsung will continue to develop AI home appliances that make users' lives easier and smarter.
“Coretech's values are the foundation of Samsung's bespoke home appliances,” he said. “We will continue to pursue innovations that prioritize a more personalized user experience.”
(1) Oven and induction availability may vary by region.
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