(JTA) — A team of home designers outside Albuquerque, New Mexico, is changing its marketing materials after receiving criticism on social media this week for proposing a home plan it calls “The Anne.” Anne Frank.
The Abrazo Homes co-founder told the New York Times that the title, along with another floor plan named after Harriet Tubman, “pays homage to some of the most remarkable women in history. ”
The ad copy on Abrazo's website was changed on Tuesday to remove references to Anne Frank, but the floor plan of the 1,750-square-foot single-family home is still listed on the site as “Anne.” There is an open concept kitchen and optionally he also has 3-4 bedrooms available.
The original ad copy read, “In her diary, Anne Frank expressed her view of trees as they changed with the seasons.” “In honor of her, we designed a plan for Anne that maximizes the views she deems worthy of Anne herself.”
Company co-founder Brian McCarthy told the Times that Abrazo has named its floor plans after historical women since its founding 14 years ago.
“We are aware that the language used in explaining the plan is insufficient and understand that it may be perceived as insensitive and lacking in awareness,” he said in a statement. Stated. She added that marketing materials have been updated to “more accurately communicate our intent to honor these women.”
Anne Frank famously hid with her family from the Nazis in a small annex of her Amsterdam home and was unable to leave the house for over two years while she wrote her diary. Eventually, her family was discovered and deported to a concentration camp, where Anne died. Her father then published her diary, which became an international bestseller and a centerpiece of Holocaust education. She has also left a long and strange cultural footprint, with fast food restaurants, anti-vaccination activists, musician Roger Waters and others citing her name in various, often tasteless ways over the years. .
The 3D model of “Anne” on the Abrazo Homes website shows the home to be one-story and does not include an outbuilding.