NEW YORK – Bedding retailer Blue Ridge Home Fashions has found a way to combat the wear and tear that causes comforters to gradually loosen with each wash.
The solution is the new WashTight comforter. Designed with a unique weaving technique, WashTight literally tightens with every wash. What's more, this weave not only maintains its luxury, but also improves its durability over time, ensuring long-lasting comfort and performance.
“Our latest technology, WashTight, will revolutionize the way we care for our comforters,” said Jodi Folino, Blue Ridge Chief Marketing Officer.
She predicted that this innovation “will change the face of comforter care as we know it,” adding that “customers will no longer have to settle for comforters that lose their snugness over time.” Ta.
The company will introduce WashTight and other new products during the New York Home Fashion Market at its showroom at 261 5th Ave., Suite 1710.