Digital usage has boomed in recent years as more consumers embrace the ease and convenience it provides in their daily lives.
“The Evolving Digital Daily Edition”: In the ConnectedEconomy™ Monthly Report, PYMNTS tracks 70 types of digital activities and measures consumers' use and adoption of digital tools based on everyday activities such as working, shopping, and eating. Masu. , travel and payment transactions. These insights are built on PYMNTS' 15 studies and more than 40,000 consumers since November 2021.
Findings from the March report show that the average consumer now engages in 28 digital activities per month and eight times each day, up from 24 and six times, respectively, last year.
“This increase indicates that consumers continue to explore new ways to incorporate digital into their daily lives and are adding new digital activities to their schedules over time,” the report notes. .
Digging deeper into the data, compared to just a year ago, 21 million more people have adopted smart home gadgets, 17 million more are using social media and messaging applications, and 18 million more are using Airbnb, Airbnb, etc. of applications and platforms. Uber for your travel and commuting needs.
Additionally, usage of parking apps, dating sites, and home-sharing platforms increased by more than 30% compared to the previous year.
Additionally, 31% more consumers report using smart home technology for added security, and 33% more consumers use Nest or Philips Hue to monitor and ensure the safety of their home environment. I am using a device such as
As the study further notes, the surge in consumer engagement with digital platforms is driving the most significant growth in three areas: traveling and commuting, staying connected with friends and family, and adopting smart home technology. I was seen. In fact, of the 10 major digital activities that saw the most significant year-over-year increases, 9 are related to one of these three areas.
“Overall, 40 out of 70 digital activities saw consumer engagement rates increase by 20% or more,” the report said.
